Sachin Tendulkar rises to No. 4 among India’s top celebrity brands

Former India batting legend Sachin Tendulkar has climbed to fourth place among the country’s most valuable celebrity brands according to Kroll’s India Celebrity Brand Valuation 2025 report.

Tendulkar’s brand value stands at $125.9 million, which also marks his second consecutive year in the top five. He is also the only retired athlete to consistently feature among India’s top 10 celebrity brands.

Beyond Cricket, Tendulkar has built a strong reputation in sports business. He co founded Ten X You which is a sports apparel and athleisure brand that offers footwear, everyday clothing, recovery shoes and cricket gear. The focus of the brand is to design products especially for Indian consumers.

On its official website Vinit Karnik the Business Head of GroupM ESP, said: “India’s celebrity endorsement landscape continues to evolve, with legacy icons like Shah Rukh Khan, MS Dhoni and Virat Kohli retaining strong brand equity, while emerging talent and digital-first personalities are rapidly gaining ground as brands prioritise relatability, cultural relevance and audience engagement.”

Despite retiring from international cricket long ago Tendulkar still continues to enjoy strong popularity and trust among fans and brands.

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