College Football NIL Market Doubles in Two Years

The NIL landscape has transformed dramatically since its inception, with Big Ten schools expected to spend $48.2 million annually across all sports this year, followed by the SEC at $44.5 million. The ACC and Big 12 are projected to spend $29.4 million and $24.3 million respectively, according to NIL data provider Opendorse. orlando-books.blog

Ohio State head coach Ryan Day previously estimated $13 million in NIL funds would be needed to retain the roster in 2022, a figure now dwarfed by current spending levels. 'The same thing that drove coaches' salaries to the moon and buyouts to the moon are driving players' salaries to the moon,' said Opendorse co-founder Blake Lawrence, noting the win-at-all-costs mentality fueling the financial arms race in college football.